The client’s website was out of date and lacked ecommerce functionality. They no longer had the resources to update the static HTML and ASP pages in-house. The site had become a jumbled, unorganized dumping ground of outdated information. The client wanted to enable online registration and payment for their training courses.
They chose the Sitefinity CMS platform and needed project management, information architecture, visual design, content development and guidance for their web development team.
Working with the client, together we planned specific goals for user actions to take: to contact ioMosaic, to register for a course, to request a demo meeting. I chose a corporate look focused on the energy industry.
The prototypes defined organization of content, user engagement, ecommerce stages and an updated visual brand. The web developers and I maintained daily communication working together to address Sitefinity functionality and disadvantages.
The website now has marketing promotions, online forms for engagement, online registration for events, ecommerce to sell training, user analytics, and in-house content updates.